Case Study: PaidUp 🔐

PaidUp was a fintech payments company that focused on the youth sports space across the U.S. The company was established to assist youth sports clubs in collecting payments from parents that have children participating with the club.

PaidUp was co-founded by Finov8r Founder, Allan Rayson and Pi Tech Founder, Felipe Fernandes after Allan noticed a significant issue with clubs managing and collecting payments after his son, Will (then 10 years old) participated in club baseball with a notable club in Dallas, TX.

The idea for PaidUp was originally conceived as a lending platform to provide loans to parents that have a child participating with a youth sports club in the U.S. PaidUp was agnostic to the type of sport and the club in general, but was attempting to provide loans in the amount of approximately $2,500 to parents to help with the cost of season dues and fees associated with the club. After of season with this lending model, Paid Up pivoted to an outsource accounts receivable model where PaidUp was responsible for assisting the club with ongoing payments. PaidUp monetized this outsource business process model by charging a small percentage on the payments that came through the PaidUp platform plus a small onboarding fee.

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